Monday, April 29, 2013

Essay 4: Research paper


Doomed or Destroyed: The Effects of September 11th on the United States Airline Industry
Hayes Maddox
Oklahoma State University
April 24, 2013


Abstract

September 11, 2001 is a day that changed the world forever. The attacks on that dark day affected the industries of the world in many different ways; however, no industry was affected more than the United States airline industry. The obvious effects of September 11 on the airline industry and its’ employees are commonly known: death, destruction, insecurity, sadness, fear and anger. However, beyond their own personal and highly emotional account of the attacks, many people do not know the lasting effects and changes that September 11 had on the airline industry.

This research paper discusses the lasting economic, emotional, and safety repercussions that fateful day had on the airline industry in the United States. Many scholars have published their opinion on the before and after of September 11. Through interviews, professional opinions, statistics, and historical comparisons, this paper examines whether September 11 single handedly caused the airline industry’s downfall or if it was destined for failure long before September 2001, while also relating the positive and negative effects of the attacks on the United States airline industry to the its continued recovery.

Doomed or Destroyed: The Effects of September 11th on the United States Airline Industry

The United States Airline industry is a very complex system consisting of many different airlines, government agencies, airport employees, air traffic controllers, and passengers. The government regulated much of the airline industry up until the Airline Deregulation Act in 1978, which essentially freed the airlines from any governmental oversight and restrictions (Alfred 1993) The act would prove to have both a positive and negative effect on the airline industry. Before deregulation, the federal government controlled aspects of the industry such as flight routes, ticket prices, and employee wages. Federal control of the airline industry ensured that airlines had a fair chance to be competitive in the industry. After deregulation, however, the industry changed dramatically. With no federal control, the large airlines were able to lower their ticket prices dramatically to drive the smaller airlines out of business. The industry went through a period of uncertainty as it evolved to deregulation. As a result, the industry’s economy entered a roller coaster of ups and downs, but it always ended up higher than before after every decline. Coincidentally, the airline industry economy was at an all time historical low during the summer and fall of 2001. At the time, a lot of economists were questioning whether the airline industry was finally failing as a result of deregulation or if it was just a typical low in the cyclic nature of the industry. In the middle of this speculation, the unthinkable happened. On September 11, 2001, terrorists attacked the United States by hijacking several airliners, crashing them into the World Trade Center towers in New York City, as well as two other locations in the Northeast United States. The attacks killed thousands and left a huge black eye on the United States and the airline industry in particular. Even though the airline industry was struggling before September 11th, the emotional, economic, and political effects of the attacks were the sole reason that much of the airline industry within the United States failed.
Americans young and old will always remember exactly where they were and what they were doing when they heard about the terrorist attacks of September 11th, 2001. The United States of America changed forever when American Airlines flight 11 crashed into the North Tower of the World Trade Center at 8:46 AM on September 11th, 2001. America was changed even further as it watched helplessly as the rest of the events unfolded on that fateful day. At 9:03 AM, United Airlines flight 175 hit the South Tower, immediately killing all 65 people aboard the aircraft and countless more in the tower. Then, yet another hijacked airplane crashed into the Pentagon at 9:37 AM. The final hijacked airplane was crashed in rural Pennsylvania at 10:03 AM as a result of heroic passengers actions. America was left with horrific images of airliners crashing and turmoil in one of the nations largest metropolitan areas, leaving an emotional scar on the entire country that would be tough to overcome.
The emotional toll that September 11th had, and still has today, on employees within the airline industry still effects them today. Many pilots and flight attendants were airborne at the time of the attacks. Captain Steve Brashear was flying from Sacramento to Denver on the bright and sunny morning of September 11th, 2001. The flight was normal up until the moment Captain Brashear received a message from his airline saying “possible hijack in progress at [New York] and it is shut down due to World Trade Center crash of two large aircraft” (Brashear 2011). Captain Brashear remembers being “lost for words” and “emotionally confused” after reading that message. Then, about two minutes later, the company sent a message saying “nationwide ground stop in progress. All aircraft.” (Brashear 2011). At that moment, Captain Brashear knew the United States had been attacked. For the first time, he was scared to fly. Up in the air, Captain Brashear had almost no way of knowing the extent of the attacks. For all he knew, his airplane could be next; a helpless feeling that has been stuck in the back of his mind ever since. When he was finally safe on the ground and safe in a hotel room, Captain Brashear, like every other American that day, “positioned [himself] in front of a TV screen and watched the grim truth” (Brashear 2011).
Many flight attendants, air traffic controllers, ground crew, and even customer service agents were affected as well. Many workers refused to work, while others exercised extreme caution while on the job. Some flight attendants went as far as to inventory the cabin for items that they could use as weapons in the event of an attempted hijacking (Ward 2002). The overall emotional toll of September 11th on airline employees greatly effected the day-to-day operations of airlines. When airline flights resumed on September 15th, airlines were left to fend for themselves despite the fact that many of their employees were either emotionally unfit to work or had quit as a result of the attacks.
The emotional effects did not stop with airline employees, however. Every American was affected by the September 11th attacks. Feelings of anger, sadness, uncertainty, and fear took over. Many American citizens were now afraid to fly on airlines for fear of another attack. The USA Today describes the attacks as “shaking the citizens of the United States in a profound way”, and accurately so. The emotional effect on the United States as a whole was so profound that Jane Garvey, the administrator of the Federal Aviation Administration, compared that single day’s emotional trauma to events such as Pearl Harbor and the entire Vietnam War (Garvey 2002).
Despite all of the negative emotions that September 11th brought to the American people, however, the absolute purest in American spirit came to the surface and eventually prevailed (Brashear 2011). American flags appeared all over the country, people enlisted in the Armed Forces, and the entire country came to the aid of New York City. The spirit of patriotism would help propel the United States through the resultant economic effects of September 11th.
The United States airline industry was, undoubtedly, in a poor economic state during the early 2000s. The CEO of Continental Airlines in 2001, Frank Lorenzo, blames the airline industry’s financial struggles on the skyrocketing labor costs of the late 1990s, which forced many airlines into contracts that increased wages by over 20% (By 2001). The contracts did not really begin to take their toll on airlines revenue until early 2000 when the “bad business conditions” and extremely poor stock market caused a major cut in business travel. Some airlines saw an 18% decrease in their revenue even before September 11th (By 2001). The poor economic conditions in the 12 months prior to September 2001 stretched the airline industry’s economic rubber band closer and closer to its breaking point until it finally snapped on September 11th (By 2001).
The United States airline industry did not just snap after September 11th, it shattered into a million different pieces. Everyone within the airline industry knew that it would never be the same. Airlines lost billions in revenue and saw huge declines in passenger traffic and airline revenues fell more than from $130.2 billion in 2000 to $107.1 billion in 2002 (IATA 2011). To help airlines cope with the financial problems immediately following September 11th, the federal government passed the Safety and System Stabilization Act on September 23, a mere 12 days after the attacks. The act immediately offered airlines $5 billion in compensation and a further guarantee for $10 million in loans (IATA 2011). The government help, however, was not enough to even make a dent in the losses airlines incurred as a result of September 11th and the airlines continued to lose money. The financial impact was not short lived, either. It took three years for airlines to recover the $22 billion in lost revenue during the short year after September 11th (IATA 2011). Even worse, the losses kept adding up to a grand total of $57.7 billion in 2005, only to be stopped in 2006 by the industry’s first profitable period since the attacks. September 11th had one more surprise up its sleeve for the airline economy, however. The War on Terror that resulted from the attacks drove jet fuel prices sky high in 2008, resulting in a $26.4 billion loss for airlines in 2008-2009 (IATA 2011).
The airline industry earned $3.6 billion in 2010 for a grand total of just three years of profitability since the attacks in 2001. However, even this little bit of recovery came with a giant price. Economic struggles after September 11th caused over 15 United States based airlines to shut down completely and dozens more to file bankruptcy (IATA 2011). Between December 2002 and October 2005, United, Delta, Northwest, and US Airways, a majority of the nation’s largest airlines, had filed for bankruptcy. September 11th had single-handedly brought the airline industry’s economy so low that it could not survive without federal aid.
As if to add insult to injury, the federal government began imposing significant security fees on airlines. The attacks of September 11th revealed a major weakness in aviation security, which, at the time of the attacks, was supervised by individual airlines with little government supervision. The airline-controlled security system had many flaws, the major flaw being the working relationship between the airport management and the airlines. In order to keep the FAA pleased, the airport management would let the airlines know when the FAA was going to come in and inspect their security practices. The practice of “tipping off” airlines resulted in an extremely high rating for the airlines’ security, but the rating was highly inaccurate. The FAA widely overlooked this practice prior to September 11th in an effort to keep high safety ratings (DelGauldo 2010). In an effort to improve aviation security after September 11th, the federal government decided to take full control of aviation security. The industry began a transition to more federal regulation and uptight security (Garvey 2002).
The government created the Transportation Safety Administration on November 19, 2001 in order to federally control aviation security (TSA 2013). The TSA was launched with 30 initial goals ranging from taking over aviation security from the FAA, hiring and training enough staff to man over 400 commercial airports, and developing a screening process to screen 100% of checked bags (TSA 2013). The TSA met all of these goals in less than 12 months, a major accomplishment. Both lawmakers and airline passengers praised the TSA’s initial success. As the TSA matured, however, it lost popularity extremely fast. Airline passengers began to see the TSA as a giant hassle and waste of money. Airline passengers pay over $1.8 billion in additional fees, over 400% more than pre-September 11th, to help pay the $10 billion per year TSA price tag (Martin 2011). In addition to the $10 billion price tag, the TSA began to cause more struggles for airline passengers. Roger Dow, president of the United States Travel Association, criticizes the TSA, saying, “long TSA lines don’t improve airport security” (Martin 2011). Many aviation security experts do not believe that the TSA would even hasa 50% success rate in stopping a terrorist attack such as September 11th (Martin 2011). The TSA has fallen victim to the same “tip-off” problems of the airline based screening, except this time the TSA was tipping off its own screeners to look better in front of Congress. Airline passengers have become progressively more annoyed by the TSA’s ineffective and inconvenient security screening. The TSA alone has caused a 6% reduction in airline travel and $1 billion in losses to United States airlines, adding to the economic toll of September 11th (Logan 2008). When the hefty price tag of the TSA is combined with the amount of passengers lost due to the inconvenience of the security lines, the TSA becomes a major culprit in the failure of the United States airline industry.
Despite the proven effects of September 11th, some economists still believe that the industry was on a road to failure even prior to the attacks. While it is true that business passengers flying on expensive unrestricted fare tickets declined sharply in mid-2000 as a result of the failing United States economy, it is unrealistic to expect that the airlines would not have recovered economically at the end of the depression just like every other industry did. It’s no coincidence that the industry experienced its sharpest revenue loss in history directly after September 11th. Some economists, such a Frank Reeves, even believe that September 11th actually lessened the effects of the collapse of the airline industry because it provided "a golden opportunity for airline management to write off all the bad decisions they made over the last 10 years.” Nothing could be further from the truth. Airlines that were struggling before September 11th, such as United, already had plans to cope with the ailing economy without furloughing employees. They ended up furloughing 20,000 employees after September 11th (Ward 2002). It is blatantly obvious that September 11th put the dagger in an industry that would have otherwise recovered on its own.
September 11th left an everlasting scar on the United States airline industry. The effects of that day over a decade ago are still felt today. Things such as increased airport security, more expensive airfare, and even a war in the Middle East all stem directly from September 11th. The attacks of September 2001 caused much of the airline industry in the United States to fail. The emotional, economic, and political effects of September 11th put the final dagger in an industry that was struggling economically. Effects of September 11th were not all bad, however. If the attacks had never happened, Osama Bin Laden would have never been killed, the Patriot Act would have never allowed the government to investigate suspected terrorists living in America, and America would have never experienced an event that brought a true sense of patriotism to the entire country. September 11th tested Americans will to fight, and we passed the test with flying colors by fighting the terrorists responsible, enduring a economic depression, and rebuilding what was lost.


Works Cited
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Transportation Safety Administration. (2013). September 11, 2001 and TSA. Retrieved from http://www.tsa.gov/about-tsa/september-11-2001-and-tsa

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